General Manager

Elephant Butte, NM

Employment Type: Direct Hire Category: Management/C-Suite Job Number: 7422

Job Description

We are seeking a dynamic, experienced, and proactive General Manager ready to dive into the world of marina management with unmatched enthusiasm! The property includes two marinas in picturesque Truth or Consequences, New Mexico (formerly known as the Hot Springs before its iconic game show rename). This role is tailor-made for those of you who thrive on the unique blend of challenges and adventures the marina industry offers!

This family-owned marina management company is dedicated to delivering nothing short of exceptional services and experiences for its customers. They don't just aim for excellence; they make it their mission! Their commitment to unwavering quality and professionalism shines through in every aspect of their operation.

As the General Manager, you’ll oversee the entire marina operation, from mooring slips to a fleet of rental boats, to ensure this facility's efficient and profitable functioning while unleashing its full potential. You'll have the support of an exceptional team – a dedicated crew of long-serving, seasoned, and treasured employees.

In collaboration with the visionary owners, you will be the driving force behind developing and executing strategic plans to maintain and elevate the marina’s performance.

  • A competitive salary based on experience
  • Performance-based bonuses that'll make you jump for joy
  • A comprehensive benefits package to keep you feeling valued
  • Exciting opportunities for professional development and growth
  • Flexibility during the off-season months to recharge

  • Develop, implement, and report on the annual marina business plan
  • Wow the company's stakeholders with detailed monthly and annual reports
  • Establish and maintain systems and processes that exude professionalism and leave customers, tenants, and contractors in awe.
  • Craft and execute strategic marketing and sales initiatives to propel the business to new heights.
  • Take charge of the boat rental program, from annual repairs to ongoing fleet maintenance.
  • Ensure that the marina's property and assets align with the highest standards.
  • Maximize berth and property occupancy rates through your expert coordination.
  • Lead a fantastic team of 10 to 30 employees, offering guidance, coordination, and performance evaluations.

Desired Profile
  • Preferred qualifications in business management, hospitality, and asset management
  • Prior marina experience is desirable, but not required
  • Previous experience in hospitality
  • Proficiency in English
  • Tech-savvy with Microsoft Office Suite (including Excel) and CRMs
  • A valid driver's license and insured vehicle
  • Comfort in extreme weather conditions
  • Ability to lift up to 50 pounds


Population: 6,000
Lake Surface: 36,500 acres
Elevation: 4,500 feet

The marinas are nestled within the scenic and serene backdrop of Truth or Consequences, New Mexico, a hidden gem that perfectly complements the city's tranquil charm. Situated on the shores of Elephant Butte Lake, these marinas offer a gateway to aquatic adventure in the heart of the Southwest. Boasting a picturesque location surrounded by the mesmerizing desert landscape, the marina provides visitors and boating enthusiasts with access to New Mexico's largest lake. With mooring slips, a well-maintained rental boat fleet, and a commitment to exceptional customer service, it serves as a hub for both locals and tourists seeking a delightful escape. The marina's offerings align seamlessly with the city's dedication to relaxation, outdoor recreation, and the therapeutic qualities of its renowned hot springs, making it an essential destination for those looking to enjoy the natural beauty and leisure opportunities that Truth or Consequences has to offer.

Meet Your Recruiter

Abby Dietz

Originally from Pennsylvania, Abby Dietz moved to Santa Fe from Northern Virginia/DC Metro area in 2011.  She joined The Hire Firm in a temporary role but fit the culture so well we decided to keep her!  Her strong background in sales, customer service, and executive administrative skills was the perfect blend for a staffing and recruiting professional. Abby has a fantastic ability to quickly understand clients’ needs and match those needs with talented candidates. She now focuses on managing the firm bu still recruits because she enjoys it so much.  


Abby is a living success story for temporary and temp-to-hire opportunities and has obtained three long-term, rewarding positions in her career that started as temporary or temp-to-hire. She believes in what we do and knows first-hand how being open and flexible can lead to great opportunities. She would love to share her story with anyone who is curious about it!


When she’s not working, she enjoys recharging on backpacking trips, spending time with family, friends, and fur babies, and taking classes on whatever is currently of interest to her!  Her pronouns are she/her and she invites you to share yours. 

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